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Ethical advertising: controversial Christmas adverts

ethical advertising

My colleague, Aimee Holland, wrote an advert review about ethical advertising. The advert review revolved around the controversial 2018 Christmas advert. Which was a collaboration between Iceland and Greenpeace. You can revisit that review here! Which had me thinking…. What are the other banned and/or controversial Christmas advertisements? and why was this? From looking back in the archives, I can […]

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Are you efficiently utilising content marketing? Find out here…

content marketing blog image

‘Content is King yet engagement is Queen and the Queen rules the house’. This is a well known content marketing quote. Which explains the importance of what this concept can do for a brand. Integrating quality content should be implemented into any strategy that is developed for brand awareness and engagement. Why? Well read on and we […]

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